Shiang-Lih Chen McCain

教育 

博士学位, Hotel Administration: University of Nevada Las Vegas
MS, Hotel Administration: University of Nevada Las Vegas
BBA, Travel 和 Tourism Management: Providence University 

传记

Shiang-Lih Chen McCain, 博士学位, specializes in marketing. Her research interests include consumer buying decision process, 服务质量, customer satisfaction, customer loyalty 和 service recovery.

Before joining Colorado Mesa University, McCain taught marketing research, consumer behavior, business statistics, hospitality marketing, hospitality data analytics 和 strategic marketing in a service environment at Widener University.

出版工作

Lin, I, 陈·麦凯恩，S. L. & Lolli L. (2016) An Empirical Investigation into Customer Satisfaction with Travel Agencies' Service Recovery Efforts in Taiwan, Journal of Travel 和 Tourism Research. 61-77. 

Wong K. & 陈·麦凯恩，S. L. (2016) Airline Passengers' Perception of Service Recovery- Cultural Differences in Perceived Justice, Journal of Travel 和 Tourism Research. 49-60.

鲍文,T. & 陈·麦凯恩，S. L. (2015), Transitioning Loyalty Programs: A Commentary on “The Relationship Between Customer Loyalty 和 Customer Satisfaction, International Journal of Contemporary Hospitality Management, 27 (3), 415-430.